Jeep wanted to find a way to show their support during Pride month at parades everywhere. Brands drop the ball on this stuff all the time and come off kind of fake. We had this idea to turn a Jeep into a way to allow parade goers to speak for themselves. So we turned a jeep into Message Board of Love On Wheels.
Pretty simple. But once in a while you get to use your powers for good. I’m proud of that.
Writer: Me