The ReFreshmaker

Mentos

Sales were lagging, so Mentos wanted a refresh. The problem wasn't awareness — even Gen Z knew the jingle. They just didn't care about it anymore. So we rewrote it with relatable lyrics that hit a little too close to home. Nine TikTok videos, 49+ million views, and a shelf of recognition:

ONE SHOW, Bronze — Craft/Use of Humor
ONE SHOW, Merit — Best Use of TikTok
ADDY, Silver — Social Media Campaign
REGGIE AWARDS, Gold — Social or Mobile Campaign
WEBBYS, Finalist — Best Use of Original Music