Spirit is not a well-liked airline and they know it. So a campaign was started called H8te Thousand Miles, that rewarded people with Spirit miles for Tweeting trash about other airlines. Then we used the data from those Tweets to make this puppet show that ended up getting a feature on CNN.
CD/Writer: Me CD/Writer: Jenny Grant
Spirit is cheap because it separates its fees. Other airlines say they're cheap but they bundle in all their "complimentary" items. You pay for everything, from their lame in-flight mag to peanuts. We wanted to let people know that.
So we created the Unbundlers. Two guys hellbent on letting people know how much people really pay.
The videos sent people to a website to prove just how much they're paying for all that crap they don't need with a cool algorithm that estimated everything you didn't know you were paying for.
(Responsible for the concept. Jenny Grant and Francis Labelle brought it home on the execution.)