Breckenridge was struggling to separate itself from all those other ski spots in Colorado. So we made these down and dirty commercials with real Breckenridge folks to remind people that out of all those stuffy resorts there’s still one genuine mountain town left.
CD/Writer: Me CD/AD: Rob Lewis Writer: Andrew Bridgers
To fight a lull after the holidays and low numbers on return visits, we came up with an idea to individually invite every single person who visited Breckenridge the year before back to the mountain. And had some fun doing it.